At its core a beverage program needs to do two things; Portray a personality, an image or a story and then of course, make money. More often than not the former is completely absent...
Slowly the tangled myriad of elements start making sense, until eventually you can tell a Sancerre from a Marlborough Sauvignon by just taking a quick sniff.
The more pertinent question might be: When will this wine drink at its best?
At its core a beverage program needs to do two things; Portray a personality, an image or a story and then of course, make money. More often than not the former is completely absent...
Slowly the tangled myriad of elements start making sense, until eventually you can tell a Sancerre from a Marlborough Sauvignon by just taking a quick sniff.